A New Phonetic Alphabet

Can I suggest the need for a new phonetic alphabet? What with Ancient Greek letters, old fashioned dances, metric weights, Canadian provinces and Shakespearean characters, today's youth have little chance of readily recalling the mnemonics attached to the letters.

We need to provide them with words instantly recognisable. Words they encounter every day. Words from the high street (or online shopping at least).

So I propose the following:

Alpha - ADIDAS
Bravo - BURBERRY
Charlie - CALVIN KLEIN
Delta - DIESEL
Echo - ELLESSE
Foxtrot - FILA
Golf - GIORGIO ARMANI
Hotel - HOLLISTER
India - IGI & CO
Juliet - JORDACHE
Kilo - KAPPA
Lima - LACOSTE
Mike - MARK JACOBS
November - NIKE
Oscar - OSHKOSH B'GOSH
Papa - PRADA
Quebec - QUICKSILVER
Romeo - REEBOK
Sierra - SUPERDRY
Tango - TOMMY HILFIGER
Uniform - UGG
Victor - VANS
Whiskey - WRANGLER
X-Ray - X-BIONIC
Yankee - YVES SAINT LAURENT
Zulu - ZARA


And to make it easier, these come with ready-made visual prompts.