I can't remember the last time I had to pay for any clothes other than my smalls.
Nearly 20 years working at a record shop and its skateboarding subsidiary, meant one way and another, lots of freebie clothes.
From the skate side, slightly shop-soiled shorts, skater jeans, hoodies and Ts. Things like where the stitching on a jeans pocket was slightly awry. I got free trainers too, including the odd Nike or Vans limited edition that we were involved in designing. I even got a pair of DVS Ozzy Osbourne slippers complete with stickers (as yet still mint in their packaging - open to offers).
I do dress like the oldest skater in town, despite the fact I have never been on a board in my life.
From the record shop, mainly T-shirts of bands, either given out free as merchandising, or by the indie producers oiling a sale of their wares. Interestingly neither still happen quite so readily; the major record labels have slashed their merchandising giveaways and the indie T-shirt producers have gone out of business. Partly as they were pursued for breaches of copyright and the development of image rights.
My socks were supplemented by my wife working for the Stella Artois tennis tournament that was an annual pre-Wimbledon warm-up. For some reason she was given lots of branded white socks, which she passed on to me despite her loathing of the white sock look.
My father sees fit occasionally to try and bolster my wardrobe with brand clothes that I know he hasn't picked out (this is a man who wears bow ties for goodness sakes). I descry the taste of his femme fatale, so having your father's mistress dress you is particularly perturbing.
My suit was a dead man's hand me down (passed over?), which seeing as I only ever seem to wear it for funerals seems fitting somehow.
My wedding suit, which I can no longer fit in, was bought for me as a not-so-gentle insurance I would be respectably turned out on the day.
I can't remember quite when I bought my Doctor Martens, but it was certainly before they became a fashion brand and the price shot through the roof. However old they are, still intact and wearing well. They may well have been the last item I splashed some cash on, other than a couple of pairs of pyjamas.
But I left my record shop job 2 & 1/2 years ago. The skateboard side had been sold off a couple of years prior to that. My wife also changed jobs and no longer does the tennis. I've had no new freebies for that period. And now my clothes are starting to fall apart. My socks rip at the heel when I pull them on, the toes peep through holes in the worn weft. I have no trousers that aren't fraying at the turnup.
A few months ago my last free pair of Vans developed a hole in the sole. I went tremblingly in to shops to source myself some new trainers (sneakers/pumps as they used to be called before branding). I came out with two pairs and a dent in my credit card.
Now for the first time in 20 years I'm going to have to budget for a clothes spend. Even a couple of pairs of trainers brought me out in a cold sweat. I have no conception of choosing clothes, I've always taken what I was given. I'm going to have to run the gauntlet of low mood lighting, S/M/L/XL coloured cubes on hangars, pumping music and changing rooms.
Guys help!
“ – the dangerous words, the padlocked words, the words that do not belong to the dictionary, for if they were written there, written out and not maintained by ellipses, they would utter too fast the suffocating misery of a solitude …” Jean Genet Introduction to “Soledad Brother – The Prison Letters of George Jackson”
Showing posts with label merchandising. Show all posts
Showing posts with label merchandising. Show all posts
Monday, 4 July 2011
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